Echocast Radio Anne on Influence

Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA

--:--
In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.

Grab a coffee and listen as we discuss:

• How Claire’s perception of influencer marketing has changed over the last couple years and why
• Why using influencer marketing adds the personal touch to a bigger marketing campaign
• Claire’s biggest learnings on running influencer campaigns

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
1 Mar 2022 English South Africa Marketing

Other recent episodes

S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea;…
22 Nov 2022 39 min

S03E19: Brent Lindeque: The Good Things Guy

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities. He shares his story of becoming…
8 Nov 2022 51 min

S03E18: Farhaanah van Heerden: Head of Social & Influencer at MediaCom

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry. We chat about what a good tech tool and specialised agency…
18 Oct 2022 31 min

S03E17: Imbi Evenhuis, PR and Project Manager at Nedbank

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank. Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations. We focus on employee advocacy in…
27 Sep 2022 42 min

S03E16: MJ Khan: Head of Group Digital Communications at Sasol

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father. He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries…
13 Sep 2022 46 min
All episodes