Echocast Radio Anne on Influence

S03E12: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 2

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This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.

Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.

Listen to the episode here: https://band.link/coffeeconversations

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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

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12 Jul 2022 English South Africa Marketing

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