The Big Small Business Show - Pipelines for FMCG products

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Sales and pipelines in the FMCG industry goes hand in hand. You need to be out there on a daily basis to sell face to face, get the no’s, analyse why it was a no, re-group and try the next pipeline. You also need to remember that some pipelines involve a lot of red tape and long lead times. Ryan “chef” Lurie from Namyajapan unpacks in the last episode of our series on how to build an FMCG brand.

14 Oct 2022 English South Africa Business

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