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Oh That Word. The Ritson-ary.

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In this episode of Oh That Word, we're joined by Mark Ritson,  brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He also finds time to run the Marketing Week Mini MBAs in Marketing and Brand Management.
Listen up as he gives a run down of his 5 timeless marketing words and phrases, in-between comparing hadedas and Tasmanian devils.
29 Mar 2022 English South Africa Marketing

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