Dentsu Wisdom Dentsu Wisdom Series

The skill of INFLUENCE_dentsu School of Influence

--:--
The skill of INFLUENCE
Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness.

The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse and societal change. The eight-month program intensively develops participants' skills, connections, and mentorship in content creation, brand collaboration, financial management, and legal aspects.

Selection criteria were rigorous, emphasizing drive, creativity, and potential influence. Guided by industry experts, students aim to create impactful content while being mindful of their audience's influence. Top performers may continue their journey with dentsu and its partners, unlocking further opportunities.

Host: Ingrid von Stein
Guests: Emma Odendaal, Content Strategy Director, dentsu creative and two of the influencers – Tiffany Fortuin and Ntiyiso Mkhabela
24 Apr English South Africa Business · Marketing

Other recent episodes

Empowering Women’s Voices in African Media

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…
25 Sep 25 min

The Evolution of Attention Economics

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…
29 Aug 31 min

Tapping into African culture

African culture, music and entertainment is changing the world of creativity and bringing in the new ear of true African creativity. Take a listen to Dawn Rowlands, CEO dentsu Africa in conversation with Jaol Roe, CEO Digital & Customer Experience, dentsu Kenya
11 Aug 13 min

Africa's Creative Future: Leading the World Through Innovation and Collaboration

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…
11 Jun 37 min
All episodes