Fail Forward #E4 | How Dyson Lost BILLIONS Trying to Build a Car! | Malesela & Roche

In this episode of Fail Forward Fridays, Malesela and Roche dive into two compelling stories of innovation, disruption, and ultimate failure. First, Malesela unpacks the story of James Dyson, who revolutionized the vacuum industry with his bagless cyclone technology but faced a costly failure when attempting to enter the electric vehicle market. Despite investing $500 million of his own wealth, Dyson's late entry and technological challenges led to the project's collapse, teaching us that timing and understanding your industry are crucial to success.

Roche follows with the rise and fall of South Africa’s Mxit, once a pioneering mobile messaging app with over 50 million users. Despite its early success, Mxit couldn't keep up with global giants like WhatsApp and Facebook due to poor monetization strategies and failure to adapt to the smartphone revolution. These stories remind us that even the most innovative ideas can fail if you don’t evolve. Watch to learn the valuable lessons these entrepreneurs learned the hard way—and how you can apply them to your own journey!

Whether it's about knowing when to pivot or understanding your market, there's a nugget of wisdom here for everyone! Make sure to like, comment, and subscribe to catch more stories of innovation, failure, and, most importantly, the power of failing forward. 💡