How To Start Your Founder LinkedIn Journey In 2025
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Ghalib Hassam, Builder and Scaler of B2B Founder Brands on LinkedIn, talks to John Watson about the common challenges faced by business leaders in leveraging LinkedIn, the importance of setting realistic expectations for ROI, and the necessity of having a clear end goal.
In this episode Ghalib breaks down a realistic 3-month strategy founders can start in 2025:
Month 1 - Build Brand Awareness.
Month 2 - Narrow Down Your Content.
Month 3 - Go All In!
He emphasises the significance of brand awareness in the initial stages of content creation, the value of documenting one's journey, and the pitfalls of competitor analysis. The discussion unpacks the importance of understanding your audience's pain points, the challenges founders face in content creation, and the significance of commitment and discipline in building a personal brand on LinkedIn.
These are actionable strategies for crafting meaningful conversations, while measuring success through key metrics, and knowing the long-term benefits of relationship building. Don't fall for agencies that promise "X leads in 30 days" - these promises often fall short, and you'll lose faith in the platform altogether if the results are not there!
Connect with Ghalib Hassam here:
https://www.linkedin.com/in/ghalibhassam/
https://www.youtube.com/@ghalibhassam4336
In this episode Ghalib breaks down a realistic 3-month strategy founders can start in 2025:
Month 1 - Build Brand Awareness.
Month 2 - Narrow Down Your Content.
Month 3 - Go All In!
He emphasises the significance of brand awareness in the initial stages of content creation, the value of documenting one's journey, and the pitfalls of competitor analysis. The discussion unpacks the importance of understanding your audience's pain points, the challenges founders face in content creation, and the significance of commitment and discipline in building a personal brand on LinkedIn.
These are actionable strategies for crafting meaningful conversations, while measuring success through key metrics, and knowing the long-term benefits of relationship building. Don't fall for agencies that promise "X leads in 30 days" - these promises often fall short, and you'll lose faith in the platform altogether if the results are not there!
Connect with Ghalib Hassam here:
https://www.linkedin.com/in/ghalibhassam/
https://www.youtube.com/@ghalibhassam4336
Chapters
- 00:00 Preview and Introduction
- 01:24 Challenges on LinkedIn and Understanding ROI
- 06:04 Defining End Goals for LinkedIn Presence
- 11:03 Building Brand Awareness
- 16:12 Documenting Your Journey for Authenticity
- 21:28 Avoiding Competitor Analysis Pitfalls
- 26:20 Narrowing Down Your Ideal Customer Profile
- 29:16 Understanding Your Audience's Pain Points
- 30:27 Extracting Knowledge Through Meaningful Conversations
- 33:55 The Importance of Commitment and Discipline
- 35:55 Crafting Non-Salesy Conversations on LinkedIn
- 41:41 Measuring Success: The Key Metrics for Founders
- 46:42 Playing The Long Game and Building Relationships
- 51:02 Personal and Professional Aspirations in 2025
