INSIDE YOUR BUSINESS: Marketing Lessons you can learn from Nandos
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Nando’s South Africa has become a marketing leader, with its bold and unconventional style. For many, this kind of marketing strategy is a breath of fresh air from the generic ways of pushing products. The brand has been brave enough to comment on politics and make fun of life in South Africa.
Another example is the Diversity ad in 2012, which addressed the xenophobia that was prevalent in South Africa. It posed the question: what if everyone went back to ‘their countries’? It then ends by saying that real South Africans love diversity.
Staying current in South Africa means that you need to be able to communicate with and involve everyone. Nando’s does this by using a combination of South African languages, which allows more people to be included on a more personal level. This also makes the adverts humorous — especially when they use vernacular to address specific situations.
Another example is the Diversity ad in 2012, which addressed the xenophobia that was prevalent in South Africa. It posed the question: what if everyone went back to ‘their countries’? It then ends by saying that real South Africans love diversity.
Staying current in South Africa means that you need to be able to communicate with and involve everyone. Nando’s does this by using a combination of South African languages, which allows more people to be included on a more personal level. This also makes the adverts humorous — especially when they use vernacular to address specific situations.
