Black Friday survey: online spend likely to triple over last year
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Paul Behrmann, CEO of Payflex
Black Friday survey: online spend likely to triple over last year
Tuesday, 22 November 2022: Just over 90% of SA buy now pay later (BNPL) customers plan to spend more online this festive season than last year, while 78% plan to shop on Black Friday. This is according to a survey of more than 1,600 customers conducted this month by Payflex, South Africa’s first and largest BNPL provider.
“Our customer base has more than doubled since 2021 to over 450,000 customers so we are expecting Black Friday Payflex spend to more than double this year,” says Paul Behrmann, Payflex founder and CEO. “South Africans are becoming more comfortable with using BNPL as a budget tool, shunning expensive credit to pay for purchases in interest-free instalments instead.” Online sales continue to grow strongly with 92% of customers planning to shop only or mostly online on Black Friday.
Black Friday survey: online spend likely to triple over last year
Tuesday, 22 November 2022: Just over 90% of SA buy now pay later (BNPL) customers plan to spend more online this festive season than last year, while 78% plan to shop on Black Friday. This is according to a survey of more than 1,600 customers conducted this month by Payflex, South Africa’s first and largest BNPL provider.
“Our customer base has more than doubled since 2021 to over 450,000 customers so we are expecting Black Friday Payflex spend to more than double this year,” says Paul Behrmann, Payflex founder and CEO. “South Africans are becoming more comfortable with using BNPL as a budget tool, shunning expensive credit to pay for purchases in interest-free instalments instead.” Online sales continue to grow strongly with 92% of customers planning to shop only or mostly online on Black Friday.
