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[TOP STORY] New guidelines for influencer marketing

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‘When you're associating with an individual person, brands and companies need to consider the fact that these individual people have various different changing personalities, and their public interest may improve or decline over time, and it's important to be able to mitigate those risks,’ says Danilo Acquisto, senior digital influencer marketing committee member at the Interactive Advertising Bureau.

21 Feb 2024 4AM English South Africa Business News · Politics

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