#064 Why creativity still counts and the problem with purpose — Dean Oelschig

My guest on this week’s show is Dean Oelschig. I met Dean on Twitter in the early days of social media, where we’d share notes on advertising, rugby, and just about any other topic both cared about, and which we inevitably argued about. We still argue about everything.

Dean is a pure ad man and the founder of Halo Advertising. Halo has built an excellent reputation over the last decade and has done extraordinarily well in recent years, with some truly standout and award-winning, above-the-line creative work.

In this episode, we discuss why creativity matters more now than ever and how advertising agencies can better assist clients in producing brave and meaningful work. We also discuss the problems with purpose-based marketing and Halo’s exciting upcoming conference, Conspicuous, where Mark Ritson will be the keynote speaker.

Enjoy the conversation.