Castle Lager maintains top position as Africa’s most valuable beer brand.
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GUEST - Jeremy Sampson, Chairman Brand Finance Africa
If one asks what the alcoholic drink of choice in Africa is, it would be beer, and invariably a local brand. Reviewing the 2024 Brand Finance Africa 200 report (released in May 2024), there are no less than 15 brands listed from six countries: Ethiopia, Kenya, Nigeria, South Africa, Tanzania, and Uganda.
That said, global headwinds affect Africa just as they do the rest of the world. This includes reduced disposable income due to inflation and lack of economic growth, global warming which impacts the South African wine and spirits industry, a drop in global alcohol consumption by Gen Z, and a rise in prices of imported brands due to local currencies losing value to the US dollar.
If one asks what the alcoholic drink of choice in Africa is, it would be beer, and invariably a local brand. Reviewing the 2024 Brand Finance Africa 200 report (released in May 2024), there are no less than 15 brands listed from six countries: Ethiopia, Kenya, Nigeria, South Africa, Tanzania, and Uganda.
That said, global headwinds affect Africa just as they do the rest of the world. This includes reduced disposable income due to inflation and lack of economic growth, global warming which impacts the South African wine and spirits industry, a drop in global alcohol consumption by Gen Z, and a rise in prices of imported brands due to local currencies losing value to the US dollar.
