TimesLIVE Podcasts Business Day Spotlight

Jorge Mendes outlines Cell C's rebrand and strategy

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Cell C’s move to refreshe its brand image is the focus of this edition of Business Day Spotlight.

Host Mudiwa Gavaza is joined by Jorge Mendes, CEO at Cell C.

The discussion highlights Cell C’s rebranding; how the mobile operator is looking to position itself in the market; plans to better compete; the value and perception of its brand; and an outlook for the mobile provider going forward.

Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.
19 Aug English South Africa Business News · News

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