Wavemaker’s push to get brand ahead with data

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The use of data to to improve customer experiences, a means to push up sales and other business outcomes, is the focus of this edition of Business Day Spotlight.

Host Mudiwa Gavaza is joined by Tammy Wilson-Schultz, chief strategy officer at Wavemaker SA

Wilson-Schultz highlights Wavemaker’s business model; the trend of data led customer engagement; strategies used to boost engagement and sales for companies; and how the company has positioned itself locally.

Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.

21 Aug English South Africa Business News · News

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