[TOP STORY] Global ad spend forecast slashed by $20bn amid economic pressures

Loading player...
‘Within a lot of businesses, marketing is a discretionary cost and if the business is feeling a little nervousness, if confidence is low, it's one of the first parts of the budget to be cut,’ says Alex Brownsell, head of content at the World Advertising Research Centre.
7 May 2025 5AM English South Africa Business News · Politics

Other recent episodes

Oil turmoil hits SA skies as FlySafair adds fuel surcharge

508 parties registered – 2026 elections set to become SA’s most expensive yet. Study shows most social grant fraud is linked to officials, not beneficiaries. And what foreign property owners should know about SA’s latest tax changes.
12 Mar 3AM 34 min