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Using Tech to Outsmart Black Friday Scams.

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GUEST: Maya Fisher-French, Financial Consumer Journalist

Black Friday promises big bargains but not every “deal” is what it seems.

This week on Kaya Biz, renowned consumer finance journalist Maya Fisher-French joins us to unpack the tricks behind the discount frenzy and how South Africans can use technology to make smarter money decisions.

With retailers inflating prices before November, boosting “retail prices” to exaggerate discounts, and scammers flooding in boxes with fake specials, shoppers need more than just enthusiasm they need tools.
27 Nov 2025 12PM English South Africa Business News · Investing

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