IN CONVERSATION WITH XOWIE, South African R&B singer-songwriter.

Raised in Northern KZN, Xowié is a South African singer-songwriter whose
music blends soul, R&B, and reggae influences with raw, emotional
storytelling. A former Idols SA contestant, she honed her voice through
songwriting, drawing inspiration from Lauryn Hill, SZA, and Erykah Badu. Her
2023 single “Rainy Days” earned critical acclaim and led to her signing with
Exodus. With ALLO Deluxe, she emerges as one of the most distinct voices in
contemporary African R&B - rooted in honesty, shaped by heritage, and
aimed at the world.
She recently released her highly anticipated project ALLO Deluxe, a defining
evolution of her debut that affirms her place as one of South Africa’s most
compelling R&B voices. Executive produced by Grammy Award-winner Andre
“DreBombay” Harris, the deluxe release deepens Xowié’s storytelling with
themes of love, boundaries, and self-definition, anchored by the standout
single “No One,” a reggae-infused R&B collaboration with global dancehall
star Stonebwoy.
The project reflects a confident artistic turning point for Xowié, blending
soulful vulnerability with global sonic influence, and an interview would offer
valuable insight into her creative growth, the Stonebwoy collaboration, and
the vision behind ALLO Deluxe.