From a Pretoria container to London, and now Nashville: how Platō Coffee turned friendly baristas..

Platō Coffee, a well-known South African brand founded by brothers Stephan and Petrus Bredell, started in a shipping container in Irene and is now heading for almost 180 shops, with expansion overseas under way. In an interview with Biznews, Bredell explains why the brand’s clean, modern white design and friendly baristas who know your name and your order have proved its biggest edge in London. When somebody remembers your name and order, he says. it matters in the AI age. He also talks about the success of their Harare shop, their collaboration with UK matcha brand PerfectTed and their plans to open in the US. And what does he put the success of Platō, and of Slingshot, the hospitality group he is now building with his brother, down to? Connecting the dots of failure, he says, and a healthy dose of “delusional confidence” as an entrepreneur.