Charles Savage reveals what SA's disruptive, exponential Easy Equities will tackle next (hint - it's up market)

Purple Capital is to its segments of SA's financial markets what Amazon has been to retailing in the USA. A classic tale of disruption, its primary business Easy Equities started as low cost stockbroker seven years ago. Competitors dismissed it as cheap and nasty - nothing to worry overly about. With more than 700 000 active clients, and a new customer cost of acquisition of just R50, the company is continually innovating. Not just within the stockbroking space, but also into fractionalised ownership of property and crypto currency. With a share price that's surged by over 600% in the last two years, founder Charles Savage's company has been on a tear. The 48 year old, however, believes Easy has hardly started. Learn more about your ad choices. Visit megaphone.fm/adchoices