Metaco – a David that won't bend its knee to Comair’s Goliath

What follows in this episode of the Rational Perspective is extraordinary. Not just because of what Metaco’s MD Barbara Walsh and her colleagues are experiencing. Unfortunately, blatant abuse of power by big businesses occurs far too often - but because of advertising muscle, far too many of these stories get ignored or downplayed.
Instead, the thing which makes the Metaco story different is that its entire business is based on advising companies, big and small, how to operate ethically, including ways to handle crises like the one Metaco itself is going through.
So instead of slinking away in the face of potentially bankrupting legal fees, this David sees considerable upside in actually taking on Goliath. Because, in future, Metaco will potentially be able to use its own story to inspire others. As I have a feeling you will be after hearing Barbara Walsh’s story. Learn more about your ad choices. Visit megaphone.fm/adchoices