Does Tim Cook fill Steve Jobs' shoes?

LONDON — When you think of the company Apple, the first person that most of us associate the brand with is Steve Jobs. Jobs was unparalleled at developing new technology that looked so sleek, minimalistic and beautiful, ok I am an Apple fan, compared to other clunky products that competitors turned out. Some commentators however believe that Jobs was not that great as CEO and that Tim Cook, who has turned Apple into the world’s first trillion-dollar company is shaping up to be the better CEO. One of them is the Editor of the Cult of Mac.com, Leander Kahney who has written a book, ‘Tim Cook: The Genius who took Apple to the Next level’. This is Kahney's fourth book on Apple; he also published the title, ‘Inside Steve’s Brain’. Cook did not make himself available to be interviewed by Kahney. The author told Bloomberg’s Carol Massar and Jason Kelly that the narrative when Jobs died, was that Apple is doomed under the leadership of Tim Cook. - Linda van Tilburg Learn more about your ad choices. Visit megaphone.fm/adchoices